A thoughtful website refresh, done
with care and intention.
For people-first brands who want their website to feel clearer, more aligned, and easier to use without starting again. Always built with accessibility and people in mind.
Why You Might Need a Website Refresh
Over time, even the best websites can start to feel a little… noisy.
A refresh is ideal if:
your pages feel messy or hard to navigate
your purpose isn’t immediately clear
your website no longer reflects your values or direction
visitors aren’t engaging or taking action
A thoughtful refresh helps to:
turn cluttered pages into clear, intuitive flows
make your message and purpose easier to understand
elevate your credibility and trust
reduce distractions and decision fatigue
support better engagement and results
This is about clarity, not perfection.
How My 3 Week Design Process Works
This process is designed to feel supportive, not overwhelming.
We’ll move carefully and intentionally, focusing on what matters most; clarity, accessibility, and alignment while keeping things simple and manageable for you.
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This stage is about understanding where you are now and what your website truly needs.
We’ll start with a relaxed, no-pressure call to talk through your business, your audience, and what’s currently working (and not working) on your website. From there, I’ll assess the scope of the project and recommend the most supportive next steps.
You’ll then receive a clear, custom proposal outlining what’s included, timelines, and how we’ll work together.
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Before any design begins, we focus on clarity.
You’ll complete a short questionnaire to help me understand your goals, priorities, and content. Using this, I’ll shape the overall structure of your website mapping pages, user journeys, and messaging so everything feels intuitive and purposeful.
This stage ensures your website is built around what your audience actually needs, not guesswork.
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With a clear structure in place, we turn to how your website looks and feels.
You’ll share your branding, imagery, and any existing content through your client portal. I’ll then begin refining the visual direction — focusing on calm layouts, accessible design choices, and a look that reflects your brand without distraction.
Everything here is intentional, not decorative.
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This is where design and message come together.
I’ll start by designing the homepage to set the tone, flow, and hierarchy of your site. Once that direction feels right, I’ll apply the same clarity across the remaining pages, ensuring your content is easy to read, navigate, and understand.
The result is a website that guides people naturally, without overwhelm.
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Your feedback helps shape the final details.
Together, we’ll refine the design and build — adjusting spacing, content, and flow to make sure everything feels aligned and considered. This collaborative stage is about fine-tuning, not starting over.
Clear, timely feedback keeps the process steady and stress-free.
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Once everything feels right, we prepare for launch.
After final checks, your website goes live with care. You’ll receive a simple launch guide and personalised video walkthroughs so you feel confident managing your site moving forward.
I’ll also be available for a month after launch to support you as you settle in.
Why Work with Me?
I’m Ruth; a self-taught website designer living in the UK, who’s been building and managing websites for 7+ years.
A lot of refreshes still look busy, but a truly thoughtful refresh feels intentional.
With Ember Kind, you get:
calm design choices
better messaging clarity
improved accessibility
a site that feels aligned with your values
A refresh should feel like
“Oh… this feels like me now.”
Not just like “less messy.”
The 3 Week Website Design Package
Let’s work together to create a brand new, custom Squarespace website you can be proud of with a clean slate, ground-up transformation.
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Strategy document
Audit of existing website
Website setup on Squarespace
Custom design of up to 7 mobile optimised pages
Domain and social media connection
Extra pages for privacy/terms/policy pages
On-site SEO
Accessibility built in
Instagram ‘link in bio’ page and custom 404 page
In depth tailored support and training
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Initial discovery call
In depth questionnaire to gather details
Personalised client portal
Content prep guide
Content planning guide to help with writing content
Launch guide and personalised videos
1 month post project support
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Blog set up
Ecommerce/shop set up
Membership/course set up
Email marketing set up
Online booking/scheduling integration
Sales page design
Additional pages
On-going retainer support post-launch
We can discuss what you might need so I can put together a custom quote for you.
Please bear in mind additional features will likely extend the 3 week process, I can create a customised timeline once extras are confirmed.
My work is guided by a few simple principles:
How I work
People-first design
Calm over complexity
Accessibility built in
A gentle, supportive process
Frequently Asked Questions
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I primarily design websites on Squarespace due to the user friendly nature of the platform and built in features. However, if you have your heart set on Wordpress or are looking for a refresh on your Wordpress website, I can definitely help!
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Once you have agreed your package and signed our contract, you will receive an invoice for your 50% deposit. Then, when the project is complete you will receive an invoice for the remaining 50%.
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Yes! I am based in the UK, but work with clients all over the world. All I ask is for mindfulness around timezones, but we can certainly make it work
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My process is specifically designed to be easy and stress free for you. That means I will talk you through each stage clearly and help you prepare everything. After we launch, I will be share a guide and video tutorials showing you exactly how to make any edits you need.
This is another reason I love using Squarespace, it’s user friendly platform is ideal for people who don’t want to get weighed down on the technical side of websites.
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Once we have scheduled our project, I will provide you with exactly what I need from you and how to prepare.
This includes a client and design questionnaire, access to your own Client Portal, space to upload your images and brand assets and a content workbook to help you with writing the content for your website.
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I do ask that you have an idea around your branding and logo design ready.
I also do not provide full copywriting, however, I can help you with ensuring that any of the content you provide is optimised for search engines and easy for websites visitors to read.
Squarespace hosting, domain, or email fees are an additional subscription cost -
Yes, light copy editing and support is included in most packages. I won’t leave you staring at a blank page!
If you provide your notes, ideas, or rough drafts, I’ll polish them so they’re clear, kind, and client-friendly. -
Yes! Every build or refresh includes SEO foundations; like proper headings, keyword-friendly structure, mobile responsiveness, and metadata.
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Yes, after launch I will provide you with video guides so you are able to update your website when needed.
You’re not locked into hiring help forever (unless you want ongoing support, then I’ve got you!).
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I offer support plans for monthly website updates, blog uploads, ecommerce tweaks, and more. You can add this at any time, either through a flexible plan or a custom package.
Ready to make your website feel like you?
Whether you’re a pet brand, wellness business, or mission-driven organisation let’s talk about creating a calm, connected web experience.