Squarespace websites for pet and wellness brands
Calm, thoughtful websites built to connect with people and grow trust.
CLARITY
KINDNESS
ACCESSIBILITY
Websites that feel good, for you and your audience
Your website shouldn’t stress you or your visitors out. It should welcome, guide and support, just like your business does.
Whether you’re starting fresh or your current site feels like it’s holding you back, Ember Kind brings clarity and care to every project.
How I Can Support You
I currently offer two core services, depending on where you’re starting from.
Website Design & Build
For brands starting fresh or ready for a full rebuild
A complete website designed and built from the ground up with clarity, accessibility, and long-term ease in mind.
Website Refresh & Refine
For websites that need clarity, not a full rebuild
A thoughtful refresh of your existing website improving structure, messaging, flow, and usability without starting from scratch.
Hi, I’m Ruth!
I’m Ruth; a self-taught website designer living in the UK, who’s been building and managing websites for 7+ years. I design websites that feel thoughtful, calm, and genuinely easy to use.
My approach to web design is gentle but intentional. I focus on clarity, accessibility, and usability - creating websites that support both the people behind the business and the people using the site.
No jargon. No pressure. Just thoughtful design, built with care.
My work is guided by a few simple principles:
How I work
People-first design
Calm over complexity
Accessibility built in
A gentle, supportive process
Ready to make your website feel like you?
Whether you’re a pet brand, wellness business, or mission-driven organisation let’s talk about creating a calm, connected web experience.